University final year - project 1 //
Re-define what has been requested to remain an anonymous ailing sports brand with an emphasis on viral and imaginative campaigns. These were put together to be released as a free distribution (think Don't Panic) poster campaign, trying to create appeal to the student-protestor emographic, as opposed to the teen-y chav demographic. Using copy from Nietzsche to place an emphasis on pride and self-empowerment as Nietzsche (whilst un-original and predictable) is identifiable and accessable to the student demographic.
Essentially, ironically using Nietzsche to propogate chavvy trainers to hipsters.
Also, not sure why the photos have come out so badly centered!?! is there something wrong with my lense?
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